Rational or Irrational, or about how to interpret that gut feeling we get

‘Perception is reality’, or rather, ‘About how to make a difference as a manager and leader’. I this post I talk about how we need to challenge and confront ourselves with not only those aspects of the business that can be associated and/or explained with everyday rational thinking processes, but rather about how we need to get in sync with those intangible impressions we get throughout the day where answers are not as evident or lie on the hand. Follow the post to relate to some parallels in your life...

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Strategic Thinking in Delivering Exceptional Customer Experience

Value Creation through Questioning of the Status Quo - Are we still doing the things right? This quick extract of value creation acts as an introduction to a more in depth analysis on consumer purchasing behavior...get some insight here.